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ACMA Leadership

L. Greg Cunningham, MHA

CEO

Greg’s background is in hospital and health system administration. He earned his Bachelors in Biology and Bachelors in Business Administration from the University of Central Arkansas, and began his health care career as the Governor’s Assistant for Health and Human Services for former Arkansas Governor Bill Clinton. He then completed his Masters in Health Administration from Duke University and a Residency with Carolinas Healthcare System. After serving in the Vice President role for multiple health systems, Greg transitioned into consulting with hospitals in the fields of case management, operations, cultural change management and performance improvement. In this capacity, he worked with over 100 hospitals. Greg created the first hospital case management conference in the U.S., which has now been the premier event for this field for 25 years. Greg was a founding member of the American Case Management Association (ACMA), served as ACMA’s first President and currently serves as its CEO. Greg founded CGi in 2005.

Angie Roberson, MSN, ACM-RN

Senior Vice President, Client Services and Professional Practice

Angie is a nurse leader with 30 years of experience in various healthcare settings. She has been a leader in care management at both the state and national level and is a past president of the American Case Management Association. Her most recent role was that of Director of Case Management for Spartanburg Regional Healthcare Systems acute care facilities and Clinical Director of Care Management for Regional HealthPlus the division responsible for accountable care. Angie earned her Bachelor of Science in Nursing from the University of South Carolina Upstate, Spartanburg SC and Master of Science in Nursing from Gardner Webb University, Boiling Springs NC.

Maria Velasco Salling, MBA

Senior Vice President, Finance and Information Technology

Senior Vice President, Finance and Information Technology Maria holds a Bachelors degree from Harding University, and earned her MBA from the University of Arkansas at Little Rock (UALR). Maria joined CGi in 2006, coming from a background in hotel and hospitality management. This provided her a core understanding of events management – both the production of a successful event and how to make an event financially successful. She leveraged this background to successfully lead CGi’s events management team for several years. Maria currently leads CGi’s finance and accounting team, and oversees the financial health of CGi’s client organizations. She is based in Little Rock, AR.

Randall Archer, MBA

Vice President, Sales and Marketing

Randall earned a Bachelors of Business Administration from Wake Forest University, and an MBA from Arkansas State University. He joined CGi in 2006, and has led various departments in his tenure. Randall leads a marketing team responsible for all marketing and communication for CGi’s clients. He leads two sales teams, one responsible for event exhibition sales and one managing B2B sales to healthcare clients. Randall is also responsible for business development for CGi, where he creates partnerships with organizations to enhance CGi’s portfolio. He is based in CGi’s Nashville, TN office. Outside of his professional life, Randall stays busy with two very active young children. He and his family enjoy almost anything that allows his family to spend time together and enjoy Tennessee outdoors.

Christy Lund

Vice President, Human Resources and Customer Service

Christy earned a B.A. Public Relations with minor in Marketing from Southern Methodist University (SMU). She joined CGI in September 2017, as Director of Human Resources. With over 25 years of experience in human resources, employee relations and operations management, Christy has devoted her professional life to “finding the best…and most importantly keeping the best” as it is her career mission to be a successful career “match-maker” to ensure a collaborative and caring connectivity between all parties. Outside of work, Christy enjoys spending time with her family and friends, gardening, volunteering, interior decorating and living life to its fullest. After 25 years in the San Francisco Bay Area, Christy happily returned to her original hometown of Little Rock to embrace her time with family and friends and raise her daughter as a Southern belle. As she often quotes…in the words of Dorothy (Wizard of OZ), “There’s no place like home!

Becky Nations

Vice President, Membership and Continuous Improvement

Becky began her work in managing ACMA’s National Conference in 1999, and she was part of the CGi team when it was founded in 2005. In those early years, she helped produce national and regional events for CGi’s client organizations. Her focus then shifted to sales, and she was responsible for filling the exhibition halls at these events. Becky earned her Bachelors degree from the University of South Alabama in Mobile, AL. She is an Arkansas native, and based in Little Rock, AR. “You have to stand outside the box to see how the box can be re-designed. –Charles Handy”

Kelli Lynch, PhD, LMSW

Associate Vice President

Kelli brings over two decades of experience at the intersection of civil rights, social science, health care, and public service. She earned her MSW at the University of New England and PhD from The University of Alabama. Her professional journey spans roles in the federal government, higher education, and involvement in national and international research initiatives. Outside of her professional life, she spends time with her family, friends, and Jack Russell Terrier. She enjoys Alabama football and reading. Kelli is located in the Atlanta, GA metro.

Kristy Neff, MSN, MBA, RN, CCM

Associate Vice President

Kristy holds both a Master of Science in Nursing (MSN) and a Master of Business Administration (MBA), bringing over 20 years of extensive leadership experience in case management from both the health plan and provider perspectives. She joined CGI in 2023 as a Clinical Consultant supporting both our Acuocare and ACMA/ACTS clients. Beyond her professional life, Kristy is a proud mom of four that’s spends all her free time attending kids sporting events and traveling with her husband.

Elisabet "Lis" Allen

Senior Director, Product Development and Research

Elisabet ‘Lis’ Allen joined CGi in 2015. She has 20+ years of professional experience including case management for family, employment and disability/social security law, registration/licensing compliance management for professional employer organizations, product development for SaaS-based services, human resource services, management of member-based services, including organizational certification and accreditation programs and eLearning development. In her current role, Lis is responsible for product and program development, including Compass Directional Training, Certification and new members services. Lis is additionally responsible for internal performance improvement and project management initiatives. Lis holds a B.A in Biology from Hendrix College (Conway, AR). She is based in Little Rock, AR.

Rachel Bonner

Director, Product Development and Meeting Management

Rachel Bonner is a dynamic and collaborative leader. She joined CGi in 2016 and has held roles in Sales, Product Development and Meeting Management. As Director of Product Development and Meeting Management, she ensures seamless operations and strategic alignment, driving success for CGi and its clients. Outside work, Rachel enjoys the outdoors in beautiful Arkansas, diving into a good book, and staying active chasing after her boys in Little Rock, AR. Rachel holds a Bachelor’s degree in Kinesiology with a Minor in Biology from the University of Arkansas.

Shelly Greenwood

Director, Exhibit Sales

Shelly began her professional event management career in 1997, working for a small association management company in Little Rock, AR. Shelly has over 20+ years of experience working with non-profit and association management companies in leadership roles that include event and sales management positions. She continues to serve on the inaugural Customer Advisory Board for the Little Rock Convention and Visitors Bureau, assisting her adopted hometown of Little Rock in growing and expanding the community to bring meetings and events to Little Rock. She completed a 2-year term on the MPI (Meeting Professionals International) committee for publications, which included the review of articles published in the MPI professional magazine. She is an active member of MPI, PCMA and ASAE. Shelly is passionate about bringing recognition to the exhibitors and sponsors whose products and services bring value to the everyday work that case managers do. Shelly has her bachelor’s degree in business administration from the University of Arkansas at Little Rock in Little Rock, AR. In her spare time, she likes to spend time with her adult children. She enjoys a healthy lifestyle and has completed 6 half marathons. Shelly is a charter member of The Summit Church Little Rock where she serves as the childcare ministry director. Shelly is a lifelong learner and enjoys reading to continue to learn and grow. She is an Arkansas transplant and considers Little Rock her hometown.

Lorraine Strickland

Director, Marketing and Communications

With extensive strategic marketing leadership and communications expertise, Strickland leads the CGi Marketing and Communications team. She has served numerous organizations helping them heighten brand awareness and strengthen their strategic and digital marketing efforts. Strickland holds a Bachelor of Science in Public Relations from the University of Florida and a Master of Arts and Science in Communications and Marketing from Purdue University along with a number of marketing, project management and leadership certifications. She and her husband, Wes, reside in Gainesville, Florida, and have two daughters who are also marketing and communications professionals. In her spare time, Strickland loves attending Gator football games, Tampa Bay Lightning Hockey games, and taking hikes with her dog, Archie.

Michelle Murphey Porter, CAE

Director, Association and Client Services

Michelle earned a B.A. in English with a minor in psychology from the University of Montevallo in Montevallo, AL. She joined CGi in November 2019 as the Director of Certification. Prior to CGi, Michelle spent 13 years in the association world within the building safety industry, directing a certification program of over 400 exam titles and 165,000 certificate holders. The focus on creating and maintaining quality, credible credentials to allow for both personal growth and public safety will be continued with the multiple certifications managed by CGi. Besides work, Michelle enjoys the many sporting and cultural events offered by a city like Nashville, where she is based.

Kristian Piipponen

Director, Product Sales

Kristian earned his B.A. in Business Administration and Marketing with Minor in International Studies from Truman State University. He joined CGi in April 2022 as the Director of Product Sales. Kristian has dedicated his career to healthcare. Prior to joining CGi, he held sales and marketing leadership positions in various healthcare verticals including pharmaceuticals, medical imaging, and integration consulting. Kristian resides in Florida and enjoys spending time outdoors and on the water.

Marissa Carson

Controller

Marissa earned her B.S. in Business Administration with a concentration in Accounting from University of Nebraska at Omaha and Master of Science in Accountancy from St. Mary’s University of Minnesota. After years of working in the Not-For-Profit industry, she became a Certified Nonprofit Accounting Professional. Prior to joining CGi in October 2022, Marissa spent 9 years growing within the social services industry in the accounting and human resources fields. At CGi, Marissa is leveraging her talents and expertise to manage and strengthen the financial health of the client organizations.

Announcements

SAVE THE DATE | ACMA 2026 National Conference

Join us for ACMA 2026 National Conference, April 20-23, 2026 in Orlando, FL. Don't miss out on the premier case management and transitions of care conference of the year!
Experience ACMA at National!

Share Your Research | Collaborative Case Management

Do you have a project or measurable initiative you've instituted at your organization? Have you conducted research on a current issue in the field? Share your experiences and results with your professional community! Email your proposal or questions: vmatthews@acmaweb.org.
Learn more!

Now Accepting Presentations for Chapter Conferences

We are now accepting presentations for upcoming ACMA chapter conferences. If you have a unique solution, intervention or strategy to improve case management, this is a great opportunity to share your knowledge and be a part of ACMA's national-caliber education at the local level. There is no deadline to submit; presentations will be accepted throughout the year so you can prepare a submission as your schedule allows.
Submit a presentation!

SAVE THESE DATES | National Case Management Week

2026 - October 11-17
2027 - October 10-16
2028 - October 8-14

Care Transitions Today Podcast

Our upcoming series, Case by Case, is co-presented by the American Case Management Association (ACMA) and the Association of Physician Leadership in Care Management (APLCM). In the Case by Case series, we delve deep into real-world medical cases, sharing experiences, best practices, and innovative approaches to patient care. Led by returning experts Dr. Rebecca Severe and Dr. Sweta Singh, along with rotating guest panelists, our hosts bring you a new case study, offering a unique learning opportunity for health care professionals at all levels of experience. Learn more!

Get ACMA News in the Palm of Your Hand

Join the conversation with ACMA! Text the keyword ACMA to 844-554-2497 to stay up to date on all the latest news and announcements, delivered straight to your phone!

Karen Vanaskie Scholarship Fund

Karen Vanaskie was one of case management's brightest and most dedicated professionals. She was serving as Secretary / Treasurer on the ACMA National Board of Directors at the time of her unexpected passing on June 21, 2024.

At the request of Karen's family, ACMA has set up the Karen Vanaskie Scholarship Fund. Karen was passionate about the need for case management certification. She actively supported her staff in pursuing the Accredited Case Manager (ACM) Certification. To continue her legacy, this scholarship fund will cover the cost of their ACM certification application fee for those to whom it is awarded. We believe this continues Karen's legacy.

To apply for the scholarship, click here. For eligibility details, please see below.

To donate to the scholarship fund in Karen's memory, click here.

2024 National Survey Results are Live!

ACMA and APLCM are proud to announce the latest iterations of the National Case Management and Transitions of Care Survey and the Physician Leaders in Care Management Survey, which have been the only source of comprehensive data for the case management industry since 2001. This ongoing research incorporates over 20 years of data, offering invaluable insights into the evolving landscape of case management, transitions of care, and physician advising. Access the full reports through your ACMA and APLCM member portals!

American Case Management Association
17200 Chenal Parkway Ste 300 #345
Little Rock, AR 72223
Phone: 501-907-ACMA (2262)
Fax: 501-227-4247